Episodes

Thursday Jul 13, 2023
Thursday Jul 13, 2023
Joining us today is Tiago Estrada, a multitalented guest and the Director of Experience Design at Kenvue. With an impressive track record of nearly 25 years in product design for renowned brands like Citibank, Amex, and Ferrari, Tiago brings extensive expertise in AI Conversational Interfaces and global e-commerce. As a design ninja, he excels in Omni & multi-channel retail, and his fluency in Portuguese, Spanish, French, Italian, and English adds to his diverse skill set.
Discussion Points -
What are the key moments in your career, and where are you right now? How has the journey been for you? 2:38
Let's talk about the entrepreneurial parts of product design, and how you see it with the current scenarios. 2:56
Can you elaborate on the significance of conversational interfaces or conversational UI? 4:27
One of the clients that you worked for one of the companies that you've been associated with was Ferrari. So can you tell us anything about your experience working with a brand, which is globally renowned for luxury? 5:28
Given the evolving dynamics of the industry, where machine learning and AI have become omnipresent, how do you plan to leverage ML recommendation engines to drive business growth in the context of product design for e-commerce sites? 7:25
To what extent do you believe design systems have become crucial in establishing or scaling up design operations within agencies, departments, and the industry as a whole? 9:07
Rapid fire round 13:36
How can design systems be enhanced to become a global language and effectively contribute to addressing significant societal issues? 19:00
Do you believe designers can initiate an open-source project that establishes a universally accepted design system, starting from scratch and aiming to create a globally embraced standard? 22:28
What advice would you like to give to anybody who is starting as a product professional in the industry? 24:25
Show notes -
I started my career early working in e-commerce, but I was more interested in the data side of things.
Because designers sit closer to customers and users, they have that advantage in understanding and anticipating those so-called customer needs.
You see a lot of attempts in terms of coming up with interfaces that simulate that type of simplicity that exists in a conversation. Just think of breathing, think of the silence and moments, those are very difficult things to translate in terms of technology.
In terms of personalization, it's not just you know, about providing data to customers, it's about providing data too.
I was astonished to know that Ferrari allows for that deeper customization, they do white gloves kind of customization where your car is taken out of the assembly line and then goes through an authentic, white glove type of step by step customization and obviously, it’s super expensive.
Most of the brands that I have worked with don't realize what design systems are all about, what are the new components that you're going to build? What are the new experiences that you're going to build? Because if you're going to scale within two or three years, so will the interfaces.
It always astonishes me that we're not at that point yet, where there are no more universal canons and universal standards for design.
That's a very interesting idea, for example, if I invite designers to contribute, it would allow us to devise a universal design system that caters to various ethnic groups and geographies.
Looking into the discipline of design with a strong sociological input, research is vital. Know your users, and know who you are making the particular application for. It's the most important.
Links -
LinkedIn: https://www.linkedin.com/in/tiagolimaestrada/
Company website:https://www.kenvue.com/
Portfolio/ website: https://www.estradaportfolio.com/new-page

Thursday Jul 06, 2023
Thursday Jul 06, 2023
Joining us today is Carmen Branje, the Director of Product Design at Maple. With over 15 years of experience and a wealth of academic achievements, including a Ph.D., Carmen is an exceptional designer, driven by a deep passion for serving others. Through his expertise in design, research, development, and teaching, he has consistently crafted innovative solutions that have a profound positive impact on those in need. Carmen's unwavering commitment to his craft and his dedication to helping others make him a true inspiration in the world of design.
Discussion Points
What inspired you to become a designer? How has the journey been so far? 2:13
What are the challenges generally faced when designing for healthcare? 14:59
Rapid fire round 20:43
What is the current theme in academia about artificial intelligence and design? 27:35
How is the field of product design and user experience evolving? How are you addressing the common confusion surrounding the definitions of product design and user experience design? 34:11
You coach up-and-coming designers, what sort of coaching do you provide? 40:06
Show notes
I've always been a tech geek, as a young kid, when I was 10-ish, I ran something called a BBS. It was like a pre-internet server, people could call in through the phone.
A lot of the things I designed for are things that at least in theory should help people.
I'm taking a pretty optimistic approach to AI, for even the newest version.
The first version of Excel was called Lotus 123, when that first came out, a lot of accountants were very scared. But I think what happened is, instead of there being fewer accountants, there was way more accounting.
With chat GPT we're going to do more UX, and we are going to do more research.
I want to solve problems and just tell some AI “Hey, AI, fix all the padding”, shoot! it fixes it. That's what we want to focus on.
What they mistakenly believe is people want the cow, not the milk, right? But people want the milk. So, we just have to remember that and I think we're going to be fine, I'm optimistic (with reference to AI).
We have to figure out a way to simulate and practice because I find that what's really missing in UX education is practice. Universities do theory, they're really good at theory like physical theory, and chemistry but design is a practice.
Getting a junior person started up in their career is super rewarding. So, we're gonna be doing more of that in the future.
Links -
LinkedIn: https://www.linkedin.com/in/carmen-branje-phd-5179358/
Website: http://www.carmenbranje.com/
Email: Cbranje@gmail.com

Thursday Jun 29, 2023
Unveiling UX Complexity: A Multifaceted Design Role - Lacey Picazo - S3 - Ep. 4
Thursday Jun 29, 2023
Thursday Jun 29, 2023
In this episode, we are joined by Lacey Picazo, the Founder & CEO of ZoCo Design. She is an award-winning creative force known for her expertise in transforming and growing nonprofits, startups, and Fortune 500 clients. Lacey is also a renowned speaker and presenter, and a member of the prestigious Business First 2016 Forty Under 40 class.
Discussion points -
How did you start it in design? And, what made you choose this career? 1:29
How do the recognition and accolades received by ZoCo design for being rated as the best place to work and appearing on prestigious lists like Columbus Business First, Fast 50, and the Inc. 5000, validate your agency's mission? How does one plan to build a business like this? 6:02
Rapid fire round 10:33
How did you navigate through the difficulties of being a young woman entrepreneur when you started out your career? What was your support system like? And, do you think the times have changed? 17:25
You are focused a lot on your team and the cultural building that you do within ZoCo. Would you mind shedding some light on how you go about it? 20:19
What advice would you give to someone who is starting a career in design? 25:31
Show notes
I enjoyed making things, and iterating and experimenting, even as a young child. And so, when I got into this career, as a designer, I was focused mainly on digital design, creating software, and creating websites.
While our team feels very energized, to be recognized and to see the power and potential of their work, they are most motivated by the impact we make for our clients.
The vision is to bring more user-centricity to design and technology and product. That is still the case and still what we champion and what we fight for.
There's so much complexity in different parts of UX, which is fascinating. Because I think for those of us who want to learn about diverse industries and see different parts of the business, it's the best role to be able to get into that.
I found the most value in my own learning and development by creating a community and finding other folks who are trying to solve similar problems to me.
I learned early on at ZoCo, that cultivating a team and creating a path positive and very connected culture is probably the most central motivator for me and building my business more than anything else.
I hope people feel empowered today more than ever to build the career that they want and not feel like it has to fit into a box.
We apply a lot of UX principles and design thinking principles to how we operate the business. But the last piece related to building what you want is making sure you ask for what you want.
Being verbal, candid, and transparent is important in building any career, whether you're an entrepreneur or an agency CEO like I am, or if you're just trying to be the best UX-er in the land.
Links -
LinkedIn: https://www.linkedin.com/in/laceypicazo/
Company website: https://zocodesign.com/

Thursday Jun 22, 2023
Thursday Jun 22, 2023
Philip Wallage, Sr. Freelance UX Designer, ASML, is a master of the digital space. With over two decades of expertise, he serves as a brilliant mentor and advisor to entrepreneurs and startups, guiding them toward success in the digital realm. Philip is known for his innovative problem-solving skills and strategic thinking, leaving no stone unturned in his pursuit of innovation.
Discussion points -
What has your journey been like in the creative domains of design and innovation? 2:04
What are your thoughts on the design sprints, planning, and how the work is managed? 7:17
Rapid fire round 10:27
What makes a product user-centered, or ego-centered in the narrative? What is the difference between the two? 19:16
You are in the process of coming up with a solution that is going to help freelancers. What is it about? 23:39
How can one join your program for freelancers? 28:04
What advice would you like to give to somebody who's just starting as a freelancer and has a career in design? 34:42
Show notes-
The thing I always found most fascinating, fun, and engaging to do was talking to the business owners and asking them, why do you do what you do and why do customers choose your product or your service?
It's always quite difficult to place user research in a project, especially on the agency side, when there is hourly billing.
The idea of adopting user-centered design is the exact opposite of ego-centered design. It's about being open and being okay with not knowing things for sure. Being willing to contribute ideas, but not claiming them as an absolute truth.
What I liked about design sprints, it's that you have a very productized service. So it's a way of not only getting away from hourly billing, but having something where you can say, okay, you have a problem, and I have a solution for it.
I'm heading down that direction to build a three-month program in which I want to help freelancers create a unique offering, figuring out who they are, and what do you like to do. and what is the most valuable thing you can offer to a client, and wrapping that in a nice package.
One of the challenges that agencies face is standardizing their services.
If you find something you enjoy and you get good at it, you'll also find a way to make some money from it.
I would highly recommend people get their own CRM to keep track of the people that they've met and spoken to, and not lose those people out of sight.
Links -
LinkedIn:https://www.linkedin.com/in/philipwallage/
Website: https://www.philipwallage.com/

Thursday Jun 15, 2023
The Evolution of Branding and Product Design - David Landa - S3 Ep. 2
Thursday Jun 15, 2023
Thursday Jun 15, 2023
In this episode of UX Banter, we are joined by Mr. David Landa, Partner, and Executive Design Director at Free Association. With a passion for design, he helps brands create value through innovative product design, brand strategy, and team leadership. Specializing in Innovation, Brand Strategy, Prototyping, Storytelling, and UX/UI Evolution, David is an expert in navigating complex design and innovation challenges.
Discussion points -
How did you come into this profession, and what made you what you're doing today? 1:43
Why did you name the company ‘Free Association’? 7:43
How was your experience working with Google Maps & Apple Maps? 10:00
What sort of work went into the smart city project of Toyota that you are associated with? Share with us your experience.
How do you differentiate between working for a bigger organization's prototyping, or North star vision versus any North Star development for any startup?
What importance should young entrepreneurs give to the UX for designing the North star? 18:41
Rapid Fire Questions 20:32
What role does psychology play in defining the initial product or prototype that you're working on?
Intuition versus relevance, how does that play and fit into the bigger picture? 28:29
How do you connect the entire narrative - lead designs to intuition to brand personality, and then product design? 30:49
What are your thoughts on generative AI? 33:33
What do you think about the anti-AI voices? 36:54
What advice would you give to somebody who is just starting their career? 38:58
Show notes
I learned through making stuff. And it's always really been the way of just putting myself into new environments, new challenges, and trying to figure it out.
We started to learn what it was about design that we loved, and how to follow that path. And started to move up from doing websites and advertising, moving into branding, starting to get into UX, and that's when it started trending as a real thing.
Another part that's exciting about Toyota is they think of mobility, as movement as in moving hearts and minds. So that's always been a fun part of Toyota.
The Woven City is a living laboratory that they're building on the foothills of Mount Fuji to accelerate automated technologies and technologies connected to this idea of being a mobility company, by having people live work, and play in the city, they can have these different technologies out in a very connected way.
The kind of experience that we're trying to create, and understand that technology is really in service of people or are the people in service of technology?
Picking a horizon is important, as knowing what you're shooting for and how far out. The reason you do North Star vision is to set the idea or the concept for where you're trying to go for right the moonshot.
Society has to be ready for innovations for them to take off and for people to adopt them. Culturally, it has to make sense.
I try to understand a brand and a company through an archetype. There is a discipline called archetypal branding, which is used more in marketing and branding, I tend actually to bring it over into product design.
Believe in your ideas for a little bit, just give them oxygen and let them go. Even bad ideas, good ideas, whatever. Get it out there and see where they take you.
Generative AI is great at sketching business plans and giving you a roadmap to do things and telling you where to research. But I still think humans need to make sense of it, and humans need to put spirit into it.
Do stuff that brings value to the world and know that it'll come back X fold.
Links -
LinkedIn: https://www.linkedin.com/in/davidlanda/
Company website: https://www.freeassociation.com/

Thursday Jun 08, 2023
Thursday Jun 08, 2023
We are excited to have Doug Appleton, the Chief Creative Director at Perception, and an Emmy award nominee with us. He has shown his exceptional skills as the lead animator for the opening sequences of blockbuster movies like Avengers Age of Ultron and Black Panther Wakanda Forever. Doug is an expert in motion graphics design, user experience, and visual effects with over 13 years of experience in the field.
Discussion points -
Can you guide us on your amazing journey, and where it started? And how did you get where you are right now? 1:22
What made you decide that this is the career path you wanted to take?
Let's talk about your Emmy nomination. How did that come to be? When did you learn that you were nominated in that category? How did it feel? 7:56
Which one of those dissecting websites is your favorite or which channel do you follow? 13:47
Which project do you think that you worked on, which was way too exciting that you couldn't keep calm? 13:47
Rapid Fire 20:56
Do you think that the tech that you have designed there is inside of the universe of Marvel? When you design those sorts of UIs, what kind of briefs do you guys get? 18:05
How do you utilize AI tools and incorporate augmented reality (AR) in sequence programming for Marvel's visual effects to enhance the overall visual storytelling in their cinematic universe? How are you connecting the dots? 27:39
How do you make sure that the narrative remains consistent about tech throughout the movie? 32:21
How does one think about sci-fi? 34:59
How did the time-travel visualization in Avengers come to be? Can you share that story? 36:21
Any advice that you would like to give to people who are starting out and want to make a name in this domain? 41:36
Show notes-
Originally, I wanted to make cartoons, I grew up watching 90s Nickelodeon. And that to me was the pinnacle of what I wanted to do.
So the nomination was for our title sequence for Wanda Vision. And I think that category is an outstanding main title design. This was a personal one for me, because Wanda Vision was kind of our first project that we had done during the pandemic, beginning to end pitched, finalized, and worked on everything remotely at home.
Every project has to just be the next project, right? Every project can't be the biggest thing we've ever done in the world, or else that pressure is just going to crush you.
Spider-man is my favorite superhero in the world. He's the greatest no questions asked. We had the opportunity in Captain America Civil War to design a Spider-Man spider signal at the end of the movie. It's like a five-second shot. In the grand scheme of this like two and a half hour movie, it's like a nothing shot. But to me, that was one of the most exciting things in the world.
The reason why, these studios come to us is that we have that real-world experience building, and designing this technology that works and means something.
I think AR definitely has the potential to change the way we interact with the world. It could go positive, it could go negative, I think it depends on how people utilize it.
It's a really cool feeling to know that some of the stuff that we're doing can make its way into the real world.
In filmmaking, it's about getting the story across as quickly as possible to the audience.
We are always trying to see how the technology that we design is not just a pretty thing to look at but influences the story and helps forward the narrative in some way.
What you see in the final movie, we had done really rough tests and diagrams, essentially napkin sketches of this stuff. And that gets handed off to digital domain guys who put it into the beautiful look you see in the film.
The people that we look for, bring that extra layer to their designs.
Only show the work that you want to be doing. If you don't want to do something, then, it might hurt to put all that experience to the side. But focus on building a portfolio of work that you want to be doing and show that work.
Links -
Dough’s LinkedIn: https://www.linkedin.com/in/dougappleton/
Dough’s Twitter: https://twitter.com/Dougasaurus
Company website: https://www.experienceperception.com/
#uxbanter #designpodcast #marvelanimationmagic

Wednesday Nov 09, 2022
Creating Future of Product Design - Andy Markov - S2 Ep. 7
Wednesday Nov 09, 2022
Wednesday Nov 09, 2022
S2 Ep. 7 - Andy Markov - Creating Future of Product Design
Introduction
Andy Markov is the CEO of Within Inc. and a veteran UX executive leader with nearly 30 years of professional experience. Nurturing brands like Ferrari, Citibank, Sony, and L'oreal, Andy is an expert in information architecture and web business. A successful business strategist and angel investor, his heart lies in design thinking, and a lot of brands including NETGEAR and Mastercard have leveraged his insights on how to make their product more accessible, and more user-friendly.
Discussion Points
Do you think that brands do impact one's career trajectory or where they're headed? 02:29
One of the biggest products that Andy has worked on and you might have seen, is the PlayStation. So Andy, tell us more about it, It's such a popular product, what was the journey from a design point of view? 03:55
How much the bigger companies have played a role in pushing for a good UX? 07:48
Rapid fire. 11:08
If anybody is just starting out in their career, what your advice would be for them to watch out for? 15:33
What your advice would be about the design leadership side of things? 17:13
Show Notes
UX comes in naturally as product building organization. So that's the pitch we give to our customers, we help customers go to market faster. 06:45
The largest challenge of a design leader is to show the organization the ROI on design. 08:53
The trend I see is his innovative businesses and innovative startups are starting to compete on design, right and design spoke broadly not just to say software design, hardware design, or industrial design, but a lot of level of thinking, coming up with ideas. 09:42
Look out for great products, study those great products, see what you like about them and understand how the features are being built. 15:43
Designers, in specific, need to understand what developers have to consider work very closely with developers create those partnerships with engineers, and leverage also the engineers or technology pieces because a lot of that innovation does come in from the engineering side. 15:54
What is a phenomenal team, right? It's people you trust, people that have talents and people that understand the business, and people that understand the discipline. 17:30
And products themselves tend to provide that opportunity, especially in great products when you're building something you're passionate about and want to keep on building. But I think in turn it becomes our job as leaders to get people excited about those products. 18:39
The excitement is actually understanding your customer right and understanding what they need. 19:09
Contact
LinkedIn: https://www.linkedin.com/in/andymarkov/
Twitter: https://twitter.com/andymark
Company website: https://within-inc.com/
#productdesign #ux #businessleadership #softwaredeveloper #webdevelopment #teammanagement

Wednesday Nov 02, 2022
Designing Solutions That Make a Difference- Steve Cleff -S2 Ep. 6
Wednesday Nov 02, 2022
Wednesday Nov 02, 2022
S2 Episode. 6 - Designing Solutions That Make a Difference - Steve Cleff
Introduction
Steve Cleff is a gifted artist eager to develop innovative solutions for end users. From financial futures and workplace connections to breast cancer, he manages cross-functional teams to create elegant and innovative digital solutions that raise the bar. The Senior Director of UX at Comfy, Steve is an accomplished designer and artist whose works have appeared as the posters for several films including Neil Gaiman's Dream Dangerously.
Discussion Points
How was your journey? What led you to this moment when you become the Senior Director of Design? 01:49
I was intrigued to learn that you have a condition called Synesthesia, how does it impact your life as a designer? 07:57
So talking about colleagues, the communication between colleagues, I think this is one of the core topics that you are quite interested in, you spoke at the conferences about it. So would you like to elaborate on that topic? 14:46
Rapid Fire 23:34
Communication overload is becoming a critical challenge for office productivity. How do you think your new app, Workplace Connect, resolves this issue and improves on the existing technology? 27:44
You have worked with Breastcancer.org and have received acclaim for the experience that was designed. What should a designer keep in mind while designing such purposeful solutions? 31:42
Being a designer, what is the advice that you would want to give to someone who’s just starting out in the field of UX & UI design? 37:32
Show Notes
User experience is something I can do forever, people will always need to interact with software. 05:21
I just hired the best in the world, so that I can apprentice with them. 06:18
I'll tell people when I'm training them when they're new to the industry, that you'll spend five minutes figuring out the answer to 55 and convincing everybody that you're right. 18:56
If you're thinking about the goals from a production perspective or a development perspective, you're thinking about the goals from the product’s KPI perspective, it will make the process go faster. 21:14
They said, if I'd had this site, I think I would have gotten different treatment than I got. And that's, in many ways, what it's all about just trying to improve someone's life. And, you know, the people who did have that website, after that, hopefully, had a higher level of comfort and confidence of what they needed to do. 34:33
If you organize some things, it doesn't need to be complex or expensive. To try and help people, you just need to guide them a little bit. And it will make a huge impact. 35:53
There's nothing more humbling than the first time you put something that you've designed. Especially even if you're completely well-versed in user experience heuristics, you put that design in front of someone. Within a couple of minutes, you are humbled and you are enlightened, and you are improved as a designer. 44:13
It's sometimes hard for people to win when they go to a company that's not regularly doing usability testing, it's hard for them to get buy-in until you get that first test. Once you do, you can demonstrate this is actually a faster process. 45:58
Contact
LinkedIn: https://www.linkedin.com/in/stevecleff/
Twitter: https://twitter.com/cleff
Instagram: https://www.instagram.com/fluidbeauty/
Company: https://comfyapp.com/
Email: artByCleff@gmail.com
Portfolio: https://stevecleff.com/
Facebook: https://www.facebook.com/fluidbeauty
YouTube: https://www.youtube.com/user/fluidbeauty
#design #experience #productdesign #collaboration #workplace #humancentereddesign #uxpodcast

Wednesday Oct 19, 2022
Embracing the Unicorn Style for Better Product Designs - Shannon Kelly - S2 Ep. 5
Wednesday Oct 19, 2022
Wednesday Oct 19, 2022
S2 Episode 5 - Shannon Kelly - Embracing the Unicorn Style for Better Product Designs
Introduction
Shannon Kelly is a famous UX Designer known to marry business needs, marketing targets, and user-focused goals together. Drawing inspiration from a number of data-driven approaches like analytics and conversion rate optimization, she has helped brands like Fathom, New way and UMC see new horizons of success. A committed volunteer for UXPA Cleveland Board and a consultant for Usborne Books and More, Shannon Kelly is the UX Digital Strategist at Overdrive.
Discussion Points
How is the journey that you've been on as a professional web designer to being a digital strategist? 01:07
What is your experience like engaging with the conference from the inside? 03:48
How has that inspired your work? Or change your career as a UX professional, while knowing that there is a lot of suffering in the world? 08:38
Rapid Fire. 13:04
You have won quite a few awards in your lifetime, how much inspiration that you get out of these recognitions? 32:02
What advice would you give to somebody just starting out in the journey of UX, and what should they do to stand out from the crowd and be hired? 34:43
Show Notes
Hey, do you want to learn about conversion rate optimization? And I was like, sure, like, what's this? And they're like, oh, yeah, you can use data to justify your design decisions, and also, how you learn to make recommendations and stuff like that. 02:18
The one thing that kind of helped me as a catalyst, from a designer to a UX professional is that gap where I learn how to use this data to not only help my clients but also make better recommendations for their users. 03:15
People say you shouldn't be a unicorn, but I'm a fan of being a unicorn because you get to know how things work throughout the whole process. 21:38
If we're at the table in the forefront, if we're planning, strategizing, and organizing things, we can make the process easier for everybody in the company. 24:07
It could be a really great thing if more companies had better, more mature UX practices in their companies. 23:47
The most important skill that you can have, as a UX person, in this industry is critical thinking. Don't take anything at face value, really think things through and be methodical, and always ask why why why why, whether it's why is this project coming to us? 35:23
Being a great team player on a good UX team, means you recognize how other people work and their styles and how they take feedback and how they receive feedback, and how they're giving it to you. 38:02
You just need to have patience and resilience. I think that's the hardest thing. I think a lot of people quit because they just can't handle the fact that people still don't get what UX is. 38:51
Contact
LinkedIn: https://www.linkedin.com/in/shannonmkelly
Company website: https://shannonkellyux.com/
Portfolio/ website: https://shannonkellyux.com/about/
Email: me@shannonkellyux.com
#designjob #datadrivendesign #designmentor #uxworkflow #userexperience #uxdesign #uxresearch #webdesignonline #userexperiencejourney

Wednesday Oct 12, 2022
Prioritizing the User in UX - Kevin Tuskey - S2 Ep. 4
Wednesday Oct 12, 2022
Wednesday Oct 12, 2022
S2 Episode 4 - Kevin Tuskey - Prioritizing the User in UX
Introduction
Kevin Tuskey is an award-winning product designer with over 15 years of experience in creating clean and elegant user interfaces. Strategic thinking and problem-solving come naturally to him, making him one of the most promising design leaders in the world. Meet Kevin Tuskey, the Director of Design at SingleStone.
Discussion Points
What were those decisions to come into design? And how was your journey? 03:08
I see that there are a lot of changes that are happening, but how much do you think that energy goes into explaining to people what it is? 08:31
Rapid fire questions 17:31
How would you describe your leadership style? 27:02
Design, management, and problem-solving are interconnected. How do you employ the best-suited methods for solving the problem and navigating the challenges that come with it? 29:38
What is your advice to people who are just starting out? 44:17
Show Notes
The world defines UX differently based on who you're talking to. 07:11
If you think about what UX is, it is the letter U and the letter X. The letter X is not the first letter of the word experience. 09:22
As the leader of the design team, I'd like to have them kind of grow as fast as possible and expose them to opportunities and not pigeonhole them. 28:51
Creativity has two parts. It's like throwing a spear into the woods. The first step is to get you started with the spear into the woods. And the second step is to go find the sphere. 37:55
Some people think that's most of the work, most of the rare work by the way, but there's a whole lot of other work to deliver the vision that someone has explained. I think sometimes the people who emphasize one over the other are overlooking the importance of the other part. 38:16
So many of these foundational UI elements are really hard, by the way, very hard to make both beautiful and accessible and simple to build. Many of the frameworks that are household names, at least if you're a developer, are not terrifically accessible, there's a lot of blue. 41:23
We just call Sugar . And you can if you want to try it out, and we just listen to the origin story of how it actually works. 41:50
And we're looking for contributors because there are so many UI components that you kind of need in a sophisticated design system. We would love to have collaborators help us build those components. 43:14
Don't let the perfect be the enemy of the good. 46:24
Contact
LinkedIn: https://www.linkedin.com/in/kevintuskey/
Twitter: https://twitter.com/kevintuskey
Instagram: https://www.instagram.com/kctuskey/
Company website: https://www.singlestoneconsulting.com/blog/author/ktuskey
Email : hello@kevintuskey.com
Portfolio/ website: https://www.kevintuskey.com/
#uiux #creativity #userexperience #uxdesign #uxresearch #userexperiencejourney #podcastfordevelopers #teammanagement #leadership #uxbseason2

A fun and conversational podcast where the design industry experts share their story, learnings, and the processes they follow to create successful digital products and user experiences.