Designing for Impact: Lessons from Amina ElShazly, S4, Ep. 12

In this episode, we are joined by Amina ElShazly, CTO and Co-founder of UXIT, an accomplished user experience leader with over 11 years of expertise spanning UX strategy, user research, and front-end development. Amina has been instrumental in shaping successful projects across diverse industries while mentoring aspiring designers on ADPList.

Discussion points:

~ Can you share how your journey as a design professional began? 1:43
~ Was your switch from front-end development to UX a conscious decision, or was it something you were pushed into? 5:58
~ What differences have you noticed between working as an individual and now as a design leader since becoming an entrepreneur? 7:54
~ Rapid fire round 9:57
~ As a design leader, do you miss the hands-on practices from earlier in your career, and have you encountered new challenges that surprise you now in a leadership role? 12:53
~ How do you integrate new technologies, like AI and blockchain, into your practices and what approach do you take when adopting these changes? 16:19
~ What are some common discussion points you address with young women design leads from the Middle East in your mentorship? 17:40
~ What advice would you give to your younger self as you were starting your career? 19:36

Show notes:

~ We thought of creating this company because of our love for UX and to do what we want to do in the best shape.
~ When I opened my company, I started to teach other people about what I love, and I focused more on the strategy and the user experience.
~ As an individual, there are a lot of rules and regulations... but in our company, we make it in the best shape because everyone has their role in the team.
~ Don’t be afraid to ask questions and seek mentorship. Learning from others can accelerate your growth.
~ I was just a graduate, and I was interested in the new challenges. So I accepted the offer in user-centered design.
~ The more you practice, the more you learn. And learning never stops, so try to learn every day.
~ Build a strong network of professionals in your field. Collaboration can lead to incredible opportunities and insights

Links:
LinkedIn: www.linkedin.com/in/amina-elshazly86/ 
Company website: https://ux-it.com/

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