Building User Trust: Strategies By Paul Boag , S4, Ep. 5

In this episode, we’re joined by Paul Boag, the Founding Partner of Boagworks and a digital expert with 27 years of experience. Paul’s expertise spans customer experience consulting, conversion optimization, and UX prototyping. As the author of six books and the creator of the pioneering podcast on web design, Paul has made a profound impact on the industry.

Discussion Points - 

• Could you describe your journey in the field of UX? Starting at a time when UX wasn't even a term, how was life and the journey back then?  2:21
• How can one effectively communicate the value of UX to individuals or organizations that may not be familiar with it? What strategies have proven successful? 14:38
• How should one document and present their approach to selling UX on platforms such as their website? 18:22
• Rapid fire round 25:09
• What is one piece of advice you would give to someone who is just starting out in their career? 32:25
• Can you talk more about conversion optimization and its relation to UX? How do you balance creating urgency with maintaining user trust? 35:56

Show notes -

~ There are also things like cognitive load, and there's loads of psychological ways that you could help somebody have a good experience and make a purchase without resorting to manipulative techniques that ultimately just alienate them.
~ Understanding and working with human psychology, rather than against it, can create more positive experiences and outcomes.
~ Effective strategies can help people follow through on their intentions by making the decision process smoother and less fraught with immediate resistance.
~  It's important to consider the ethical implications of how we design experiences to support positive behavior without causing alienation.
~  By planning for future actions, like donating after a pay rise, we can bypass the immediate resistance from our survival instincts.
~ Creating opportunities for future commitments allows people to align their actions with their values without triggering loss aversion.
~  Our psychology at the point of action is often dominated by immediate concerns and instincts that can prevent us from acting on our longer-term intentions.

Links-
Paul’s LinkedIn: https://www.linkedin.com/in/paulboag/
Company website: https://boagworld.com/
Email: paul@boagworks.com
Podcast: https://boagworld.com/show/

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